08/04/2024
Motorcycle Industry Trends & Insights for 2024
To kick off the new year, the Torque Bike team joined forces with Tony Campbell, Chief Executive of the Motorcycle Industry Association (MCIA) to discuss industry trends for the months ahead.
You can hear his thoughts and insights by watching the video (link below) or reading the transcript that follows.
Transcript
Lucy: To kick off, we’d like to introduce ourselves. My name is Lucy Mowatt. I provide marketing support to both the Torque Bike team and the wider One Broker Group. As independent insurance brokers with experience working with motorcycle dealerships across the UK, they want to provide as much support and value to your business as possible.
These webinars are designed to provide practical and helpful information to aid the running of your business.
To kick off this brand new year, this 30-minute session will focus on trends in the motorcycle industry for 2024 and we decided to make this the subject of our first session because we're looking forward to what the next 12 months have in store.
But while it's an exciting prospect, the uncertain economic outlook may mean some of you are concerned about what's ahead.
So during this discussion, we'll be exploring some predictions along with the insights into consumer trends, technological developments and regulatory changes. And there will also be some time set aside for questions at the end of the webinar. So feel free to pop them into the chat and we'll come to those at the end of the session.
Without further ado, I'd like to introduce my cohost. So let's start with Ben Bethell, who is the Scheme Executive for Torque Bike. Do you want to take a moment to introduce yourself?
Ben: Hello all. Some of you know me, I'm Ben Bethell. As Lucy said, I'm the Scheme Exec, so I’m involved in all aspects of the Torque Bike scheme. I guess I consider myself as being the lucky one who gets to mix insurance with motorbikes.
I work for One Broker, as I say focusing on the Torque Bike stuff and I enjoy dealing with most of our clients and that enjoyment comes in large part from the motorcycle side of things.
I'm a motorcyclist myself and it's great that I get a chance to weave that into a day job. I'm proud of what we offer from a Torque Bike perspective and it's great to be able to work with motorcycle dealers of all shapes and sizes. It's also great to work with the likes of the MCIA. And my thanks to Tony when he gets here for joining us today.
Lucy: Tony, to kick off, do you want to give the audience a bit of an introduction to who you are and what your role is?
Tony: I'm not suggesting everybody will know me, but some will. So my name is Tony Campbell, I'm the Chief Executive at the Motorcycle Industry Association, MCIA.
We are the organisation that largely represents the sector. We don't represent the retailers, that's the National Dealer Association, but we represent a very broad range of members … 200 companies, which does include all of the major manufacturers, many smaller importer and smaller manufacturers as well as component, accessories and service providers.
I've been a motorcyclist and a bike enthusiast since before I was 16, and then through till now and I'm now in my late 50s (let's not say that too loudly!). I've been working in the sector since 1998 and previous to that I was sort of in automotive but I wanted to follow my passion, which was motorcycles and I joined as Secretary in 1998 on the retail side which is where I sort of stayed right up until 2004.
In 2004, I then joined a manufacturer as a UK MD and I was there for 13 years, which was Piaggio Group. And then after the Piaggio Group I joined MCIA as the Chief Exec. So I've got a really good understanding of the sector, I believe, from retailing and all the challenges that dealers face, but also a manufacturer’s viewpoint and that relationship with the dealers, but also their respective headquarters and all the pressures with manufacturing.
And then, of course, now more largely with the government and where the sector sits with the government and obviously providing support and services to our members.
Keen biker. Raced for many years and still very passionate about the sector.
Lucy: That's really great, it's a really good grounding and lots of experience. So, the first question I wanted to ask you is looking at the year ahead. Obviously the economic climate is on everyone's minds at the moment. Can you give any idea of any of the economic trends that you're expecting to see in the motorcycle industry of 2024?
Tony: First and foremost the sector’s been incredibly robust. We've seen that. I mean in COVID, I think we were all fearing the worst and actually we had a good time. Many of the dealers that I still remain in touch with and speak regularly with, report that COVID was actually a good time for the sector. Yes, there was a pressure on the supply chain, but arguably that meant that there was excellent margin retention both on new and used bikes.
Obviously we're now moving into a period I would say of normality. And normality unfortunately is not quite normal in the sense that, pre-COVID, we didn't have the conflict in Ukraine, we didn't have the conflict in the Middle East. And at that point we'd seen lots of stimulants to keep the economy going through those lockdown periods and there were a lot of beneficiaries of that.
Now we're getting into, I wouldn't say a ‘new normal’, but we're in this period over, I would say, the next couple of years where we're going to have a lot of pressure on us in terms of cost of living, which will continue, although we believe it's going to ease. And hopefully we will see a bit more certainty around the sort of global unrest and the conflicts that we're experiencing.
But I think, like most, if you were being pragmatic about it, you'd say it's likely to get worse before it gets better. Let's just hope it doesn't last too long.
And then, of course, the potential impacts on the supply chain again with the issues on the Suez Canal and shipping and disruption into shipping. So I think that is gonna bring us some renewed challenge in terms of supply chain.
The one thing I would say in terms of manufacturers, they learnt a lot already in a short space of time in terms of crisis management. But also Plan Bs, when there is pressure on supply chain and hopefully that experience they've had over the last few years will stand them in good stead for the likely new turbulence that they're going to face in the in the next few months and in the next couple of years.
In terms of pressures on the sector, obviously interest rates, cost of borrowing for businesses, I'm hoping we're starting to see the Bank of England react. I think this government in this election year will sugarcoat some things to make everyone feel a bit better.
There's no question that part of that sugar coating will be probably putting pressure on the Bank of England to start to drop rates. So we see more of that cascade into the cost of loans, the cost of business borrowing etc. So I think we could have a slight stimulant this year for political reasons more than anything else.
I don't think there are any disasters unless something that's unforeseen comes along. But I think we'll still be continually sort of faced with these difficult challenges.
Lucy: That's interesting. I think that's across industries. I think that there are lots of areas where this is being seen.
Are there any changes to consumer preferences or behaviours that you might anticipate in the year ahead?
Tony: I think specifically for our market, and I'm sure the dealers on the line will know... I follow social media closely and I look at lots of dealers put stuff on social media with Mr. Brown picking up his new bike. And the thing that jumps out to me is that, let's be honest, I’m of the same age group. They're all old people, or people I thought were old when I was younger. I think I'm still 35, but I'm in my late 50s! And the reality is that we have a big challenge as a sector as to how we are going to attract new younger customers to our market.
What we're doing at the moment, irrespective of all the best ideas that people think that should be happening. A lot of it has been tried in the past and has not succeeded. We have to start to realise that actually maybe what we're doing, the vehicles we're producing, the passion and interest we have in this sector is losing sight of the young customer and we've got to think about what we're going to do about that.
So in terms of attracting, I think we'll continue to service, unfortunately, the grey Pound and I think we'll service that very well. Manufacturers have got some fantastic products, many of them launched in ICMA and at our event in Motorcycle Live. I think there's some interesting new products coming to market. But we're starting to see in the major manufacturers a sprinkling of new technology, new innovation. Because manufacturers are starting to realise that what we've been doing for many years, and arguably the same thing for many years, is not going to deliver us the results we need in the next 5 to 10 years.
Irrespective of what the government would like to do or will likely do in terms of phase-out of non zero-emission or fossil-fuel based bikes is that we need change, almost more than policy needs change because our customer profile is ageing.
And if we're not careful and if we don't do anything about it, arguably you sit there and say well in 10 or 15 years time we wouldn't really have to worry about phasing out because we won't have any customers. So our immediate challenge is attracting new people to the market, and we've got to get it out of our ideas of what we do and love. We can't understand why lots of other young people don't wanna do it. And we've gotta understand, well, OK, what are the different motivators?
And the manufacturers I think have got to work almost harder and be smarter about what that future is going to look like. And with it will come the retailers, there's no question. Because ultimately, whilst I'm sure most of the retailers are passionate motorcyclists like me, they also want a business. You can't sit there and go, I love what I'm doing but I'm not making any money. You have to make money. And that means that a dealer has to be more open minded about what that's going to look like in the future. And when these new technologies come along and new innovations not be closed minded about it. ‘Ohh, there's no customer, no one's interested’, because it's very, very easy to go into business in a market that's established and just go and try and nick someone else's business.
Real business has to start with no market and we're coming into a no market situation and we've gotta create and generate and drive a new market. That's the industry's job, as in the wider sector, it's the manufacturer's job and it will also be the retailer's job.
Lucy: You say that fewer young people are getting into motorcycles. Why do you think that is? Is there a particular driver? Do you have any insights into what the demographic shift is?
Tony: Arguably 20 years ago, maybe more, those on the call that are old enough to remember the the born-again situation, which was people of my age group that had motorcycles maybe late 70s into the 80s, dropped out of biking and then suddenly found themselves with their kids growing up bit, more disposable income and suddenly the manufacturers were bringing bikes to market.
Then they’re thinking: ‘My God, I wish I could have had about like that when I was younger’ and then you buy a bike and get back into biking.
We also saw a spike during that period of the 16-17 year olds wanting to do what their dad was doing and they were buying Yamaha Aerox, Piaggio, Gilera Runners or NRGs and Aprilia Sr, all this sort of stuff. And there was a young market that was sort of flourishing at that point. So that was great. But that was like the late 90s, very early noughties, and then those people moved on. They didn't stay loyal to motorcycling, not in large numbers.
And then suddenly we lost sight, because we were entering the digital age and the manufacturers realised at that time that their market was the established customer that was already a motorcyclist. And actually what we needed to do was to make sure that as they were getting too old to ride a sportbike, of course, starting to get a bit more sensible, as they got older, ‘How were we going to keep them engaged?’ And it was big, nakeds. And then it became adventure and now it's modern classics. And as I said, we're doing a great job servicing that established customer.
We have managed to bring some new people in because they've looked from outside … a bit like a Harley customer. People buy a Harley largely because they're buying into the lifestyle. ‘Well, that looks fantastic. I might do that and I know some people.’ Friends of mine that are of a similar age weren't bikers, but they got attracted by this cool looking appeal. But these numbers are small.
But what happened to the young customer? Well, the young customer got too busy not having to travel like we had to travel as our generation had to travel being young. It wasn’t just social media, it was the connectivity. It was literally doing whatever you want from your bedroom without having to go anywhere.
And of course that whole peer pressure piece from parents around safety and all of these things.
And of course it got more expensive and difficult to insure. But the one thing that absolutely did happen is manufacturers stopped thinking about the young customer because they were very, very busy thinking about the the customer I've already made reference to.
I presented something to one of our conferences quite a few years ago and I had this 20 year timeline, 1998 to 1018 and I had a moped of 1998, which happened to be a Yamaha Aerox with the latest LexMoto equivalent almost 20 years later. And I asked the audience, I said, tell me what's changed.
Now anyone who thinks they can bring products to a market that doesn't change for 20 years and then wonder why, you need to start thinking about that. And this was not intentional but this is what happened and we haven't put enough interest and energy and we haven't understood enough about what the younger customer wants. But also what we're now seeing is step scooters, we're saying high-powered ebikes, most of these products are being used illegally.
But of course, you don't need a licence, you don't need insurance, you don't need motorcycle clothing. So if I can do that and get away with it, even though these things are actually quite expensive, but I don't have to bridge all those barriers, then why the hell would I want to go and do it properly?
And these are things that we're bringing up with the government. We're saying, look, this is really impacting on our sector, but it's also giving you a massive headache of antisocial riding and road safety issues and all of the other stuff.
But yeah, I mean we are unfortunately very disconnected from the young customer. And I think the industry, and I'm talking primarily about the manufacturers. They need to understand more about that. They need to understand OK, well what is going to entice these people and how does that translate into future products?
Ben: I think it's a really fascinating subject. Whilst I don't look old enough, I've got a 17-year-old son, so he's grown up with motorcycles and me. But I can quite honestly say I've absolutely no idea what his reservation would be to get on a motorbike. I know he's got a reservation but I'm the father of someone who potentially would be one of those customers and I don't have a clue. So I guess it's difficult for manufacturers.
Tony: Yeah, it is. Don't take the wrong way, Ben, but we don't need a straw poll of one. What we need to do is we need to understand. We need scale in this market. The only thing that's going to give manufacturers resources to invest and innovate is scale opportunity. And without that scale opportunity, then the innovation won't come and some would say well the market relatively speaking, if you look over it, sort of the last 20 years around Europe, it's had its good years, it's had its bad years, but if you draw a line it's pretty stable.
A stable market that has limitations in terms of volumes is not going to give these businesses the investment needed to really… And that's why, arguably – and I maybe wouldn't do anything different by the way – remain in a safe space. Remain with the customer you're familiar with. Invest in products that, if you get it right he'll buy, she'll buy (predominantly he) but they'll buy. It's a brave business to go ‘I'm actually going to step away from that and I'm gonna go off and create new segments, new markets and really start to engage with the young customer.’
But arguably that's sort of what I think where we're getting to and what needs to happen. And this is not a problem ... It's not unique to the UK. It’s a pan-European challenge. It's exactly the same in the US and you speak to anyone around a lot of the, I would say more established markets, other than those where there is an absolute desperate need for mobility on two wheels (India, Asia Pacific region where mobility and the the two-wheeler is still fundamental part of mobility), it's the same everywhere as a challenge.
So picking up on your point there, I wouldn't say it's not a contributing factor, it definitely is, but licensing and gaining access to the sector has become really difficult, expensive and drawn out.
We've actually just, late last year, put together a licence review proposal for the government. One of the benefits of Brexit and for the government to look at. Now we've got the support from the government that they see this sector, not necessarily leisure biking, but they see this sector as an important part of that urban and suburban mobility piece. And they know that licensing is part of that obstruction of entry. And if we can get that licence review and our proposals and they are realistic. Let's not go back to the late 70s, early 80s when I first started riding. Drive around the block, a bloke steps out, as long as you can brake without falling off, you get a licence. Then at 17, ride a 250 with no restrictions and then pass your bike test and ride whatever you want. Unfortunately, if we could turn the clock back that would help, but that is never going to happen, not when the sector is 20% of all killed and seriously injured on our roads and only 1% of road users. I mean that is never ever going to happen.
So what we need to do is we need to take this almost bloodbath, which is licencing and we need to clean it up a bit and we need to make it easier and we need to have licence and upgrade process, rather than a retest and then another test, or a test and a test, which is what we got at the minute. So we need to find ways of smoothing that, which doesn't scare the government or the DVSA or the road safety organisations out there, but reassures them that actually this is no less safe. But what it does is, it will liberate trying to get into the sector.
Now I do believe that is partially a barrier, but what I would say is that if you really want to do something, licencing is not a reason not to do it. Because listen, this sector has been brilliant, innovating and performance. I mean bikes today… I mean, I race bikes. For years I've had lots of super bikes and road bikes. I jump on a modern sports bike today and it is a scary experience even for an experienced rider.
And therefore if we bring those products to the market then we just have to accept there comes a responsibility to make sure that the users of those products have got the right skills, experience and they are able and fit to be able to ride those bikes. And to a degree you could say that we partially brought that on ourselves but it's where we are and we have to deal with it. We can't undo any of that.
Lucy: That's really interesting. I mean just touching on your point there, you are talking about innovation and development. Are there any key technological advancements that you think are going to happen in 2024 that the audience should be aware of?
Tony: In a dealer environment, and, as I said, I've been there, what's important to me is how many people are buying a bike this week and I can get out the door this month because I'm chasing targets, I'm managing cash flow. I've got people to pay. You need your business to survive and I fully understand that. Outside of the business you have to start conditioning your mind about what's coming down the track and what's going to be coming next and how's that going to impact on my business and how are they gonna take advantage of it.
Not what does the threat mean? We need to see it as an opportunity and therefore I would just say it doesn't matter if you're the biggest petrol head in the world. And bearing in mind that I am one of those people, I believe I can get excited by other things as well. And it's having confidence in the manufacturers that they will innovate and they will bring technologies that will excite not just tomorrow's customer but today's customer. But what we've gotta do is have the right state of mind to be really good at sales and selling stuff to people is not purely product based. It's about personality, attitude and being able to sell a product.
At the moment in terms of technologies, we're we're going to see more lower-powered. So vehicles which are moped or 125CC category electric products coming to market with cassette-based batteries. They have many advantages in terms of not requiring infrastructure and being able to use those for commuting and short distance. People on the call will have hopefully come to Motorcycle Live or saw information that's coming out from manufacturers. Kawasaki is bringing a hybrid bike to market.
We will see more and more of these new technologies come. Will they purely be electric? I hope not. If policy eventually dictates that's where it's gonna go, have faith. I spent some time there about three years ago.
I spoke at an event in Canada and a company called Damon Motorcycles. And if you go on the Internet, they're not in the UK or in Europe yet, but young guy, massive bike nut, tech guy, sold his business for lots of money, I don't know all the details, and set up Damon Motorcycles. You see what they're doing and you can't get excited by what they're doing? Then actually I question the spirit of motorcycling because what they're doing is gonna just replace an engine with other powertrains, with other technologies that will get you excited and will excite the future customer.
So if it is being done, it will be done. The OEMs as we know them, the large established OEMs, all the major Japanese brands and brands from Europe and the UK. It will happen. I think the sector's got a really exciting future. I think it will be less leisure dominated and more mobility dominated. But if we can get a big audience using our products just to travel, we have a much better chance of getting them interested in motorcycling as we know it, regardless of powertrain.
If we don't do that, we're just playing around with the peripherals and putting people on life support and the industry hasn't got a future with that.
Lucy: I think it links back to the young person audience and gets them involved as well. So I know that there is a huge move with Gen Z around sustainability and mission and things like that. Actually having more sustainable alternatives might be a real opportunity.
Tony: It is. I mean if you speak, to the guys at Maeving (most people know who Maeving are now, a new British, new company, only electric), what they've done is they've gone, ‘We've come up with brilliant classical design, but with modern technology.’
These are people that are conquesting: new customers, new market and whilst the volumes are quite small, this arguably is the approach.
We fail to do that with what we're doing or what we've been doing and it's those market disruptors. And eventually I'm confident and some are different to others, the OEMs, some see life differently from others (and I'm not going to give you a view of whether Honda thinks this or Suzuki thinks that) but we need people to come in and challenge the status quo. Once those disruptors start having some traction in the market and creating this new audience, people are going,’OK it can be done.’
And the Gen Z thing, I don't know if people saw The Apprentice last year. So I was on there. It was actually the Maeving product that was there that the two Apprentice teams were tasked with creating the new brand name and a marketing campaign for this new electric motorbike. Well, it was our unbranded Maeving that was the bike they were using.
And I actually wrote the brief for the for the for the programme. They said, ‘look we wanna brief about Gen Z, we want a brief about the petrol head and we want a brief about the commuter and we'll decide which of the two we allow the teams to choose’. And so one chose the Gen Z, one chose the existing petrol head biker. Both really missed the mark, other than one of the brands actually looked fairly good and the campaign was fairly good, but they were quite wild out there. But it just shows you, even in that environment, how challenging it's going to be. Because the lot that we're trying to talk to the Gen Z customer and the way they were going about it, trying to all be hip and cool and social media and… It was atrocious in all honesty, but it was atrocious through my eyes. Because I'm sitting there, as we are as motorcyclists. We are the most judgmental people you'll ever come across, which is I guess why they went in the panel because I obviously laid the boot in on them.
Ben: Do you think that's part of our challenge, Tony? I mean, I've scribbled down here about parallels with Europe. You made a comment earlier about the way that it's pan-European, the problem, but if you go to France, a lot of the youngsters are riding scooters, for example.
Now I've noticed, and I was talking before you joined, about an ADV 350 that sat in my garage that gets used now more than ever. But I've had personal turmoil to accept that I can ride a scooter and I've had a lot of personal grief. I've been attacked in the street by motorcyclists who have said: ‘that's not a motorbike, that's a scooter.’ That's not quite as bad as that. But the reality, I guess, is that perhaps that attitude does need to change in order to pull new people into the marketplace.
Tony: When you say scooter Ben, are you referring to a Vespa-style scooter or a step-on scooter?
Ben: A step-through. But I mean it's obviously a maxi scooter by definition, but I guess the same thing. And you read it time and time again in the press, don't you? People love these things once they get on them, but won't tell their friends that they love them.
Tony: Yeah. I mean it's strange you brought that up. Having worked at Piaggio and major part of the Piaggio business is scooters, whether it be Vespa or whether it be the other sort of group brands.
In Europe, although this has changed in some countries now, you could ride at 14 and you couldn't drive a car until you're 18. And therefore if you wanted mobility, you were forced onto two wheels. And therefore a large part of the population in Europe, particularly in the Mediterranean countries, is that they have been forced or they were willing to, or wanted to go on two wheels. There is very little class difference between motorcyclists and people that ride scooters just for mobility. They are seen almost through the same set of eyes.
I think in this country there is some of that, some of that does still exist. But ironically, I also know quite a few people, good friends of mine that are established motorbikers and they're motorcyclists and they’ve got three or four bikes. But they've also got bikes or scooters that they commute on and they just want to be on two wheels. They know the benefits of two wheels and and I don't hear about that as much as what you've just described.
I think there are certain sectors of the riding community that have still got sort of that attitude. They're probably what I would describe as sort of those diehard bikers that think anything less than a proper bike is, and you have to be careful what you say nowadays, but ‘you're not you're not a man’, let's put it that way. But I don't think it's preventing people we would want to attract to the sector. They won't even be aware of that they wouldn't give a hoot. They just want to get on something that's accessible, versatile, does the job they need nine times out of 10, whether it's a run to the local shops or it's a trip to work and it saves getting in the car. The irony of this is, when you see the the growth in illegal use of step scooters and you've got the hire schemes, which obviously are legal. Some of those preconceptions around safety maybe are not quite as bad as what we thought because people seem quite willing to jump on, which by design, is a much more dangerous mode of transport than actually getting on a proper power two-wheeler, a proper motorcycle or a scooter. I think those things are going to help us. But remember, it's a point of convenience, it's a point of price, it's a point of many, many different things that's going to get people into our market.
Lucy: That's great. That's really interesting. And I think there's some fantastic points. I'm conscious of time and I think we've got about 5 minutes left. So before we wrap up, Tony, can I ask where businesses can find advice and support to help them in the year ahead and resources that they can access to find out more about the industry and the changes and the trends and the legislation?
Tony: Well, first and foremost, as I said at the start, as a trade association, we primarily represent the B2B side. So that's manufacturers, that's companies like logistics, consumer financing. So in our membership are all the manufacturers but the likes of Blackhall, Santander, the likes of Oxford products and all these brands that people on the call will be very, very familiar with. We don't represent the dealers. However, if you visit our website, there is a source of information there which you're free to get to.
There is the National Motorcycle Dealer Association, which is the NMDA, that's part of the RMI. So it's a much bigger umbrella sort of family of and that represents more the retailers. I would certainly encourage dealers to join the NMDA. We work closely with them in certain areas particularly on the sort of government lobby side.
We'd be happy to take enquiries, or if somebody wants to ping me an email if they're concerned about something. If we can, we will help. I would join the dealer association.
And the bit of advice I would give - and I know this has to make business sense - but make sure you cosy up with your manufacturer if you're a franchise dealer. Work really closely with the manufacturer. They are working hard, I'm sure. Most of them, if not all of them, on promoting their own business and whatever. While sometimes dealers are asked to do some really difficult things, like invest in corporate identity and reach minimum standards and all of these things, a lot of these things are really, really important because it's all about managing the customer expectation. And I know that it has to make financial sense and if the manufacturer isn't able to convince their partner to do that, then the manufacturer needs to think about that because they need to overcome it. But the manufacturer does a lot in terms of comms and communication and whatever and it really is riding on their shirt tails. So if you're asked to do an open evening, or use the information that's made available to you from your manufacturer around your territory and the area of your responsibility. Have a real open mind and have this go-get attitude rather than those [people] are asking me to do something I don't really want to do. That's very easy for me to say but having spent years in retail, whether it be in cars originally and then eventually in bikes, there are dealers out there that are really making it happen and there are those that are moaning about those that are making it happen. Become one of the dealers that's making it happen and prove to the ones that are making it happen you can do it better. And that's what I would encourage people to do.
Lucy: That's great advice. I love it!
Thank you so much for coming on the webinar. It's been really great chatting to you. I think we could have probably sat here and talked for another half an hour, so maybe we'll get you back for another webinar later in the year, if that works for you?
Tony: Absolutely be more than happy to do it. And once again, I really do apologise. Really do apologise for being late. I can ride a bike but I can't run a computer. So sorry.
Lucy: Ben, just quickly, where can people find out more about you if they wanna find out about insurances?
Ben: So if you type Torque Bike into any Google search, you'll find us quick and easily. We've got a good website, there's quite a bit about me, the team, what we offer on there.
I know that several of you that are on the call already know us quite well. I've talked to some of you before but we're always looking for referrals and I'd be very grateful if people are able to put our name toward others.
I guess what we try to do is to be a little bit more than just an insurance broker. And I think Tony's helped us a little bit with that today. So thanks to Tony. For us, it's about trying to promote something which is wider than just insurance. It's about trying to promote something about motorcycle dealers and what they need. So it's perhaps slightly reverse engineered.
Lucy: Thank you both and thank you all for attending and taking the time to stay with us. And we hope you found it useful and we'll see you on the next webinar. Thank you all so much.
Find out more about Torque Bike
If you’d like to discuss the insurance for your motorcycle business, take a look at our dedicated webpage.
You can also chat with the Torque Bike team by calling 0845 467 8737.
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